02.
WHAT
What we do can be summarised as simply this: WHO | WHAT | HOW
WHO DO YOU WANT TO TALK TO?
Knowing who you want to talk to comes from orientating your organisation to focus on the customer, segmenting the market and then being laser-focused on who you are and are not going to talk to.
WHAT DO YOU WANT TO SAY?
Defining your brand strategy and crafting your positioning, so the brand is salient AND distinctive. Making sure that what you say matters to drive behaviour change with your prospects.
HOW DO YOU WANT TO SAY IT?
Your marketing communications strategy. Ensuring that how you get your message to your audience is achieved most effectively.
