ARE YOU BORED WITH YOUR BRAND OR THINK THAT YOUR PRODUCT COULD DO WITH A REFRESH?
Are you bored with your brand or think that your product could do with a refresh? Is there something about the iconography that you feel isn’t right? Do you feel the burning desire to call the experts and give everything a new look? Great. Great for someone and maybe not great for your brand. There […]
BRAND STRATEGY IS THE MOST VITAL CAPABILITY THAT CMO’S LOOK FOR
When CMO’s were asked last year to list their three most vital capabilities, one third (33%) of more than 400 respondents listed Brand Strategy, highlighting this as the most vital capability they needed to consider for the future. Published on MarketingCharts.com in July 2020. Data Source: Gartner. Based on a survey of 432 marketing leaders […]
RESEARCH ADTECH FRAUD BEFORE YOUR FD DOES
I want to read a book a week, that was my promise at the beginning of the year. It seemed doable; we’re in a lockdown. I have finished NetFlix and Amazon, and sitting outside at this time of the year smashing through G&T’s as we did in lockdown one isn’t that appealing. Last year, I […]
HOW TO KNOW THE CAPABILITY OF YOUR BRAND TEAM WITH ONE QUESTION
If you want to know what kind of marketing team you are about to encounter, either as an agency or a CEO being internally curious, you can ask a single question that gets you the answer. Those that are good marketers provide you with the answer you are looking for, and those that are winging […]
